Specialized Auto Service and Repair

Specialized Auto Service and Repair

For the Car You Care About

By Noel Smith – noel@cyber-times.com

Specialized-Auto-StaffSpecialized Auto is Santa Cruz County’s premier auto service and repair shop, providing the highest level of service to owners of all makes of automobiles but especially for Mercedes, Volkswagen, Volvo, Audi, BMW, SAAB and Cooper Mini. Specialized Auto’s services include:

  • Expert Diagnostic & Repair for All Makes
  • Regular Service & Factory Maintenance
  • Know-how & Extra Care for Older Vehicles
  • Certified Smog Inspector
  • Free Shuttle Service & Courtesy Hand Wash

Bob Emmert started his company in 1994, in the back of a junkyard with two technicians specializing primarily in recycled car parts. Today, Specialized Auto has 22 employees at two locations, one in Santa Cruz (Live Oak) across the street from what will be the new Sheriffs headquarters, and the other on Freedom Blvd in Watsonville close to the Airport. Bob believes in Green and as a Monterey Bay Green Business, operates his facilities 100% on solar power.

Specialized Auto employs factory-trained master technicians for Volvo, Mercedes and BMW, and all mechanics are ASE Certified. They’re also Bosch Certified Service Station and AAA Approved.

“With all the technology in today’s cars,” Emmert said, “we need to be a trained and certified IT (Information Technology) experts along with knowing which wrench to use. Our mechanics are special and we try to keep them with excellent working conditions, pay and benefits. Good people are hard to find. Three of them have been with us since we opened and many have been with us over ten years.”

“We really care about giving great service,” Emmert continued, “and doing the right thing. We always go the extra mile to deliver on the promises we make and are committed to giving excellent value for the customer’s dollar. If we make a mistake, we will fix it. We want to make sure our customers leave satisfied with our expertise and service.”

Specialized-Auto-Santa-CruzSpecialized Auto focuses its services on European vehicles several of which (Mercedes, BMW and Volkswagen) have models assembled in the United States. Specialized Auto provides bumper-to-bumper mechanical and electrical repair along with preventive maintenance and scheduled service – including smog inspection and certification.

“Many of the makes of cars we service and repair,” said Emmert, “don’t have a dealer in Santa Cruz County. We strive to give the best in service at all times. Some of the cars we see had leading edge technology ten years ago. If you don’t have experienced technicians to diagnose the problem and fix them, you might end up getting rid of a perfectly good automobile because you couldn’t find a repair shop that can fix it. That’s when we really shine, by fixing those that others can’t.”

Services provided by Specialized Auto include: Factory Authorized Repair & Service • European Auto Repairs • Domestic Auto Repairs • Japanese Auto Repairs • Other Import Repairs • Truck Repairs • Electrical Diagnostic & Repairs • General Diagnostic & Repairs • Muffler & Exhaust Repairs • Transmission & Clutch Repairs • Oil Change and Factory Service Facility • Radiator Repairs• Tire & Brake Repairs • Collision Repairs

Specialized Auto is your “Need it ASAP” source for retail and wholesale auto parts for: Mercedes, Volkswagen, Volvo, Audi, BMW, SAAB and Cooper Mini automobiles. With 30 years providing auto parts for European cars, they have the experience to make sure that you always get the right part, at the right price. They have: • Extensive Inventory • Only factory & other quality replacement parts • Specialists in “hard to find” auto parts.

From Aptos to Watsonville – Boulder Creek, Ben Lomond, Felton, Scotts Valley – Santa Cruz to Capitola and Soquel, Specialized Auto has been a trusted source of European auto parts for cars, trucks, SUV’s and recreational vehicles in Santa Cruz County since 1982.

Specialized Auto has a Free Courtesy Shuttle to provide customers with a complimentary courtesy shuttle to make your auto repairs and service as convenient as possible.

Specialized Auto provides their customers with a Free Car Wash as their commitment to exceptional customer service by making sure that every car that passes through Specialized Auto is carefully hand washed at no extra charge.


Specialized Auto is dedicated to providing exceptional service and repair for: Mercedes • Volvo • Audi • Volkswagen • BMW • SAAB • Cooper Mini

For payment they honor: American Express • Visa • MasterCard • Discover • Debit Cards • Checks • Cash

Santa Cruz Location: 2415 Chanticleer Ave. Santa Cruz, CA 95062 (831) 531-4724

Watsonville Location: 2114 Freedom Blvd, Freedom, CA 95076 (831) 531-2724

Hours: Mon – Fri: 8:00 a.m. – 5:00 p.m. Specialized Auto Website:  www.specializedautos.com

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