aa-Featured Column

all columns for the left hand bottom column

Who Is Your Competition?

Who Is Your Competition?

Businesses Don’t Just Compete with Identical Competitors So you decided to open a coffee shop, or a restaurant, or a clothing store specializing in Santa Cruz branded t-shirts and beachwear. When you looked around the area to determine where to open your business, you likely investigated to find that your competition was nowhere to be […]

CHIP Likes the Ladies

CHIP Likes the Ladies

Meet our buddy Chip! (ID#A246188) After his owner fell ill and was no longer able to care for him, this little guy has made his way into the hearts of our shelter staff and volunteers. He recently got a haircut that is the talk of the shelter. You can now see his expressive eyes, and […]

Hedges Are Like Green Fences

Hedges Are Like Green Fences

By Tony Tomeo Hedges are a complicated topic! Like lawns, they are among the more functional features of a landscape. They can be used to provide privacy within, obscure unwanted views beyond, or merely to separate a large landscape into cozier or more functional spaces. Except for hedges that are grown for spring flowers or […]

Mobile Commerce Essentials

Mobile Commerce Essentials

By Ron Kustek, Business Instructor Cabrillo College You may have a business that is 100% online, or you may own a ‘brick and mortar’ storefront, that has customers walking through the door. But more than likely you’re a combination business, one that operates face-to-face with people and also one that is able to sell online […]

Maria: A Sweet Senior

Maria: A Sweet Senior

Maria (ID #A202703) is a big love and one of our seniors. At nine years of age, she’s settled and ready for a family that will let her be her sweet older self. She’s been good with other dogs she has meet while at the shelter but tends to want to be with people more. […]

The Opioid Crisis, Part I

The Opioid Crisis, Part I

By Ron Conte, Pharm.D. Opioid prescribing doubled from the late 1990s to 2012. With increased opioid usage come increased misuse and diversion as well as higher rates of deaths due to opioid adverse effects. The word ‘opioid’ describes those drugs that can be derived from opium and possess narcotic effects. From recent accounts, 115 Americans […]

Student Voices

Student Voices

By Scott Turnbull, Superintendent Soquel Unified Elementary School District “Find your voice and inspire others to find theirs.” — Steven Covey (Author & Speaker) ••• Finding your voice” is an integral part of the human maturation process. As educators, helping students in the quest to find their voice is one of the most impactful areas […]

Sealfly Needs Someone to Watch Over Him

Sealfly Needs Someone to Watch Over Him

Sealfly ( ID#A243359) is a special boy who came to us back in December with severe eye issues. The Good Samaritan who brought him in said they had seen someone throw the little guy out of a car! They coaxed him with some tuna and ended up bringing him to the shelter to get help […]

1 2 3 29