Business Matters

This Is Not Customer Service

This Is Not Customer Service

By Ron Kustek Owning a business is more than a full-time job — it often becomes a significant part of one’s entire life, from their relationships to family to friends. And since the heart of any business is customers, its often surprising to experience how little attention is paid to providing the best customer experience […]

All In The Family Business

All In The Family Business

By Ron Kustek There are many reasons why hire family — they are usually more committed with a vested interest in the success of the company, plus they’re often more trustworthy, not to mention that family will often work for a lower cost than non-family labor. All of these positive attributes can contribute to a […]

The Contingency Plan

The Contingency Plan

For When Things Don’t Go As We Originally Planned By Ron Kustek Sometimes things just don’t go as we planned. Sure, we can think through a great number of details when creating our business plans, and then once we gain more information we tweak our plan to do some additional re-planning. The reality is that […]

Priority No. 1 Is Sales

Priority No. 1 Is Sales

By Ron Kustek Does Everyone In Your Company Know How To Sell? We’ve all heard of something ‘flying off the shelf’ or that ‘it sells itself’. For those of us involved in any small business on a daily basis, we know these sayings just aren’t true. Whether you’re selling coffee or clothing, you likely have […]

When Enough Is Enough

When Enough Is Enough

By Ron Kustek Having your exit strategy at the start of your business beats developing one when it may be too late. You’re so excited and energized when starting your new business. Each day you feel tremendous pride and energy to manage and grow your business. So when and how do you carve out the […]

Review Sites: Helpful or Hurtful?

Review Sites: Helpful or Hurtful?

By Ron Kustek We are both business owners and customers to other businesses.  Think back to some of your favorite places – how did you first hear about them?  What is it that makes that business special enough for you to return to again and again? What do you tell others about that business, whether […]

Amazon: Partner or Competitor?

Amazon: Partner or Competitor?

By Ron Kustek Your small business may be considering selling your products through Amazon. After all, they are the world’s No. 1 online retailer and 3rd largest retailer — closing in on Walmart. Amazon is regularly in the news — from their purchase of Whole Foods in August of 2017, to their purchase of PillPak […]

Do You Know Your “BEST” Customer?

Do You Know Your “BEST” Customer?

By Ron Kustek If you say, ‘I wish I had a hundred more customers like “Riley” — do you know everything about “Riley” that you should know? Customers come into our business lives — hopefully making a purchase for a need that we satisfy — and then they are on their way. But how do […]