Columnists

Hedges: Living In The Background

Hedges: Living In The Background

By Tony Tomeo Pretty soon, as autumn weather starts to get cooler, some deciduous plants will develop brilliant color before defoliating for their winter dormancy. Throughout the rest of the year, evergreen plants with gold, silver, bronze, bluish, purplish, reddish or variegated foliage are more colorful than common green foliage is. A few deciduous plants […]

Criminal Justice Council: Women and Gangs

Criminal Justice Council: Women and Gangs

By Supervisor Zach Friend The Criminal Justice Council of Santa Cruz County (CJC) was created over thirty years ago in an effort to provide increased coordination and cooperation between criminal justice partners — government, non-profit, educational and others — to reduce youth involvement in gangs. The CJC focuses discussions on prevention and intervention as well […]

Is Your Business Everywhere? (Going Mobile)

Is Your Business Everywhere? (Going Mobile)

By Ron Kustek You may have a business that is 100% online, or you may own a ‘brick and mortar’ storefront, that has customers walking through the door.  But more than likely you’re a combination business, one that operates face-to-face with people and also one that is able to sell online 24/7 as well. If […]

Aromas Bridge Fish Mural

Aromas Bridge Fish Mural

By Edita McQuary Aromas, located in Santa Cruz, Monterey and San Juan Benito counties, have lately become a hotbed of creative spirit and ingenuity. In the last dozen years, Aromas has created a welcoming art-decorated village center. Following Monterey County’s refurbishment of the village park, the Aromas Library murals were designed by Joyce Oroz and […]

It’s About The Experience

It’s About The Experience

By Ron Kustek Each business should always try to differentiate itself from the competition. There are many ways business owners try to be different, as most often we try to focus on quality and price. When many businesses owners are asked what makes them different, many respond with ‘we have the highest quality at affordable […]

Sandy’s Summer

Sandy’s Summer

By Lawrence Tartaglino Our second Golden Retriever was Sandy. At three years old, she came to live with us from Golden Retriever Rescue in Belmont, California. Being a little older, Sandy had a bit of baggage. I guess that was part of her charm. We knew that with a little help and encouragement she could […]

Summer Perennials Are Now Blooming

Summer Perennials Are Now Blooming

By Tony Tomeo Are warm season annuals really the most colorful flowers for summer? Perhaps. They have their limits though. They are also very demanding. They need to be watered very regularly, and should probably be fertilized too. Many need to be deadheaded frequently. After all that, they are only temporary, and will get replaced […]

Water Planning for Our Future

Water Planning for Our Future

By Zach Friend Having a sustainable water supply is essential for the future of our county and state. Recognizing the need to ensure long-term water sustainability throughout the state, the legislature passed the Sustainable Groundwater Management Act in 2014. The Act requires local agencies to coordinate efforts to bring our groundwater basin into sustainability by […]

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