Columnists

Stage 3 Water Shortage Still in Effect

Stage 3 Water Shortage Still in Effect

From last October to March our area received just over 16 inches of rain, which is only 62% of the typical average rainfall. Additionally, the District — in partnership with the Santa Cruz Mid-County Groundwater Agency — received new data this year validating that seawater intrusion is literally “knocking at the front door” of our […]

County Releases Proposed Budget

County Releases Proposed Budget

The County has released the proposed budget fort he 2018-2019 fiscal year. The Board of Supervisors will be voting on this budget in June and I wanted share with you the highlights and ensure you have a chance to provide feedback before its adopted. Over the last few years, the Board of Supervisors has made […]

Who Is Your Competition?

Who Is Your Competition?

Businesses Don’t Just Compete with Identical Competitors So you decided to open a coffee shop, or a restaurant, or a clothing store specializing in Santa Cruz branded t-shirts and beachwear. When you looked around the area to determine where to open your business, you likely investigated to find that your competition was nowhere to be […]

CHIP Likes the Ladies

CHIP Likes the Ladies

Meet our buddy Chip! (ID#A246188) After his owner fell ill and was no longer able to care for him, this little guy has made his way into the hearts of our shelter staff and volunteers. He recently got a haircut that is the talk of the shelter. You can now see his expressive eyes, and […]

County Regulation Of Cannabis Cultivation And Manufacturing

County Regulation Of Cannabis Cultivation And Manufacturing

By Bruce McPherson, County Supervisor Fifth District I’m very pleased to report that the Board of the Supervisors has approved landmark rules to regulate cannabis cultivation and manufacturing, creating a regulated local cannabis industry while protecting our wildlife, neighborhoods, and environment. The set of ordinances is the culmination of three years of planning and compromise […]

The Fallacies of Drug Advertisements

The Fallacies of Drug Advertisements

By Ron Conte, Pharm.D. I am sure most of you have seen the plethora of drug advertisements on television, in newspapers, and other media. And, I am also sure some of you have bought non-prescription medications based on these advertisements. You probably even asked your healthcare provider to prescribe a prescription drug for you based […]

Hedges Are Like Green Fences

Hedges Are Like Green Fences

By Tony Tomeo Hedges are a complicated topic! Like lawns, they are among the more functional features of a landscape. They can be used to provide privacy within, obscure unwanted views beyond, or merely to separate a large landscape into cozier or more functional spaces. Except for hedges that are grown for spring flowers or […]

Finalizing Commercial Cannabis Regulations

Finalizing Commercial Cannabis Regulations

By Zach Friend, County Supervisor 2nd District Over the last four years the Board of Supervisors has been working on policies around the dispensing and cultivation of medical cannabis. While work around cannabis in general will be evolving for quite some time, the Board is much closer to a final cultivation ordinance than we have […]

Mother’s Day

Mother’s Day

Financial Gifts for Your Adult Children Mother’s Day is almost here. If you’re a mother with grown children, you might receive flowers, candy, dinner invitations or some other type of pleasant recognition. However, you might find that you can get more enjoyment from the holiday by giving, rather than receiving. The longest-lasting gifts may be […]

Mobile Commerce Essentials

Mobile Commerce Essentials

By Ron Kustek, Business Instructor Cabrillo College You may have a business that is 100% online, or you may own a ‘brick and mortar’ storefront, that has customers walking through the door. But more than likely you’re a combination business, one that operates face-to-face with people and also one that is able to sell online […]

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