Columnists

Sugar is Truly a Sweetie

Sugar is Truly a Sweetie

Sugar (ID #A255118) is a guinea pig that was surrendered to the Shelter in January with her 3 siblings. Sugar is definitely the right name for this little sweetie. Shy but curious, she has come out of her shell since arriving at the Shelter. Volunteers set up obstacles for her to explore and climb on […]

Drug Effects in the Aging Body

Drug Effects in the Aging Body

Ron Conte, Pharm.D. As I realize the ways my own body is aging, I have thought about how both the desired and undesired effects from drug therapy may be altered. For example, if I take an antihistamine for my seasonal allergy, will I get the same effects as when I was in my 30’s? At […]

Priority No. 1 Is Sales

Priority No. 1 Is Sales

By Ron Kustek Does Everyone In Your Company Know How To Sell? We’ve all heard of something ‘flying off the shelf’ or that ‘it sells itself’. For those of us involved in any small business on a daily basis, we know these sayings just aren’t true. Whether you’re selling coffee or clothing, you likely have […]

When Enough Is Enough

When Enough Is Enough

By Ron Kustek Having your exit strategy at the start of your business beats developing one when it may be too late. You’re so excited and energized when starting your new business. Each day you feel tremendous pride and energy to manage and grow your business. So when and how do you carve out the […]

For the Love of … Books on Water

For the Love of … Books on Water

by Melanie Mow Schumacher, Soquel Creek Water District February —  it’s the month we celebrate love and it’s still wintertime so you may be cuddled up with a book, perhaps under a blanket, and by the fire. In the spirit of this column being about water I want to share a quick overview of some […]

The Three Stages of Life

The Three Stages of Life

By Barry Vissell Joyce and I love watching our two-year-old grandson, Owen, just as much as we love spending time with our first grandson, eight-year-old Skye. When they were new babies, their dependence was obvious. Because Owen is younger, I will use him as an example. He would not have survived for long without the […]

Final Unified Corridor Investment Study Accepted by RTC

Final Unified Corridor Investment Study Accepted by RTC

By Shannon Munz, Santa Cruz County Regional Transportation Communications Specialist The Regional Transportation Commission (RTC) adopted a resolution accepting the Final Unified Corridor Investment Study (UCS) and Preferred Scenario today. The UCS provides a rigorous analysis of how various groups of projects or scenarios advance the transportation goals of Santa Cruz County. Developed by Kimley-Horn […]

Reflecting on the First 100 Days

Reflecting on the First 100 Days

Appreciating Achievements and Planning for the Future in Live Oak By Lorie Chamberland, Ed.D., Superintendent, Live Oak School District February 5th marks the first 100 days of school in the Live Oak School District. As I reflect on the past 100 days as the District’s new superintendent, highlights include: The Welcome Back Breakfast where district […]

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