Business Profile

Juicy Sweet

Juicy Sweet

Bringing Organic Goodness to Aptos Aptos juice bar and yogurt shop Juicy Sweet owes a lot to serendipity. When Frank’s pharmacy moved to a larger location in the Aptos Center on Soquel Drive, owner John Lindberg kept his lease for the smaller space, thinking it would be a great spot for a yogurt and smoothie […]






Aptos Landscape Supply

Aptos Landscape Supply

By Edita McQuary Third generation Santa Cruzan, Erik Santee, attended local schools and graduated with a Business Administration degree from UC Santa Barbara. His family are well-known landscape and building supply company owners. As he readily admits, he was “born into the business.” He says he had the biggest sandboxes to play in of any […]






Red Hot Floor Installation: A Craftsman at Work

Red Hot Floor Installation: A Craftsman at Work

“We can install the floor of your dreams with products that you have purchased online or elsewhere” By Edita McQuary Scotts Valley native Kenneth Lee Jay, owner of Red Hot Floor Installation, has been in business for 34 years. A true Santa Cruz County native, Kenny Jay as he is known locally, attended Scotts Valley’s Vine […]






Central Home Supply

Central Home Supply

“Santa Cruz County’s Largest and Friendliest Landscape and Building Supply” By Edita McQuary In 1974 Rick Santee’s parents, John and Ann Santee, established their building materials supply business at 808 River Street, Santa Cruz, at what had been the Henry Cowell Lime and Cement Company. Today Rick and his brother, Rusty, are the principal owners […]






Pacific Coast Charter School

Pacific Coast Charter School

A K-12 Educational Independent Study – Homeschooling Alternative By Edita McQuary Who knew that among the myriad of schools in Santa Cruz County there is an alternative to the regular public schools? WASC-accredited Pacific Coast Charter School offers the best of both worlds — a “blended” or “hybrid” K-12 school option for parents and students […]






Buckwalter & Holder

Buckwalter & Holder

Using Trusts to Protect Family Assets CNBC reports that over the next 30 to 40 years, $30 trillion in financial and non-financial assets is expected to pass from the baby boomers — the wealthiest and one-time largest generation in U.S. history — to their heirs. This so-called great wealth transfer is creating challenges for boomers […]






The Hanson Locatelli Group

The Hanson Locatelli Group

at Morgan Stanley Meet the Practice and the Professionals By Edita McQuary and Jessica Locatelli Because April 15th falls on a Saturday, and Monday, April 17 is a District of Columbia holiday, the tax-filing deadline has been extended to Tuesday, April 18. Helping clients through tax time is perhaps one of the busiest seasons for […]






Pacific Coast Charter School

Pacific Coast Charter School

A K-12 Educational Independent Study — Homeschooling Alternative By Edita McQuary Who knew that among the myriad of schools in Santa Cruz County there is an alternative to the regular public schools? WASC-accredited Pacific Coast Charter School offers the best of both worlds – a “blended” or “hybrid” K-12 school option for parents and students looking […]






Dr. Nancy M. Leung

Dr. Nancy M. Leung

D.D.S., M.S., Orthodontist By Edita McQuary It has been 10 years since Dr. Nancy Leung first opened her orthodontic practice in Watsonville. In 2012 she saw a need for orthodontics in Santa Cruz mid-county and opened an additional office in Aptos. Her interest in dentistry came about when she first accepted an undergraduate work-study assignment […]






Scotts Valley Property Management

Scotts Valley Property Management

A Family Run, Full Service Company By Edita McQuary Jeanne Jensen Shada was a teacher in San Jose and Scotts Valley for twenty-three years before she retired from teaching and took on becoming an entrepreneur. Her teacher qualities of intelligence, creativity, and perseverance transferred very well for Jeanne when she earned her realtor’s license and […]






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