Business

Dr. Gail Rosenberg, DC

Dr. Gail Rosenberg, DC

Lasting Pain Relief Without Drugs Affordable, Effective Non-Force Chiropractic and Posture Education By Samantha Capersmith Back in Soquel! Dr. Gail Rosenberg has specialized in non-force chiropractic since 1978. She has just opened a new location in Soquel Village, a place dear to her heart. Non-force chiropractic is safe and effective for people of all ages […]



Roux Dat

Roux Dat

Tasty Gumbos, Jambalayas and Po’ Boy Sandwiches in Capitola By Jessica Johnson When you think of Louisiana, chances are one of the first things you think of is the food — spicy, hearty food meant to bring friends and family together over a steaming pot of jambalaya or gumbo. Makes your mouth water just thinking […]



William Clayton Greene

William Clayton Greene

Celebrating 32 Years of Fine Jewelry Design By Edita McQuary On July 1, 2017 Scotts Valley’s William Clayton Greene Fine Jewelry Design will celebrate their 32nd anniversary with an open house and sale from 10 a.m. to 4 p.m. William Clayton Greene Fine Jewelry Design is a true American success story. The family has been […]



Upper Crust Pizza

Upper Crust Pizza

Good Taste Keeps People Coming Back! By C.J. It’s not news that the offerings at Upper Crust Pizza and Pasta at the corner of Winkle and Soquel are popular with the locals. An archeologist in Sardinia found the ancient remains of flattened bread (Pizza!?) from the first millennium BC that also was apparently a hit […]



Integrity Automotive

Integrity Automotive

Integrity Automotive Services in Scotts Valley has been in business for over 25 years, so when Preet Grewal bought the shop 14 years ago he knew he had a reputation to maintain. In the auto service industry your reputation is the most important marketing tool you have, and Grewal credits his dedicated staff for keeping […]



Juicy Sweet

Juicy Sweet

Bringing Organic Goodness to Aptos Aptos juice bar and yogurt shop Juicy Sweet owes a lot to serendipity. When Frank’s pharmacy moved to a larger location in the Aptos Center on Soquel Drive, owner John Lindberg kept his lease for the smaller space, thinking it would be a great spot for a yogurt and smoothie […]



Aptos Landscape Supply

Aptos Landscape Supply

By Edita McQuary Third generation Santa Cruzan, Erik Santee, attended local schools and graduated with a Business Administration degree from UC Santa Barbara. His family are well-known landscape and building supply company owners. As he readily admits, he was “born into the business.” He says he had the biggest sandboxes to play in of any […]



Red Hot Floor Installation: A Craftsman at Work

Red Hot Floor Installation: A Craftsman at Work

“We can install the floor of your dreams with products that you have purchased online or elsewhere” By Edita McQuary Scotts Valley native Kenneth Lee Jay, owner of Red Hot Floor Installation, has been in business for 34 years. A true Santa Cruz County native, Kenny Jay as he is known locally, attended Scotts Valley’s Vine […]



Central Home Supply

Central Home Supply

“Santa Cruz County’s Largest and Friendliest Landscape and Building Supply” By Edita McQuary In 1974 Rick Santee’s parents, John and Ann Santee, established their building materials supply business at 808 River Street, Santa Cruz, at what had been the Henry Cowell Lime and Cement Company. Today Rick and his brother, Rusty, are the principal owners […]



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